LOMA Violet Shampoo is a toning shampoo for grey and blonde hair. Pure direct dye pigments and scalp-comforting botanicals combine in a sulfate-free cleanse that helps hair feel stronger and more resilient with every wash.
This toning, aloe-based cleanser is designed for blonde, highlighted, and grey hair, helping reduce the look of unwanted warmth for a cooler, brighter finish. LOMA's exclusive AloeMoist Complex along with Lavender Extract work with direct violet pigments to help deposit color tone evenly and manage fade predictably, while keeping the scalp feeling comfortable. Sulfate-free, skincare-grade surfactants deliver a gentle, non-stripping cleanse so hair feels soft, smooth, and manageable as it's being toned. Creatine helps support the feel of strength in lightened and fragile hair.
Features & Benefits:
Pure direct dye pigments help deliver consistent, even tone for blonde, highlighted, and grey hair
Lavender Extract helps keep the scalp feeling refreshed with every cleanse
Brassiness looks reduced from the first few washes and stays easier to control with regular use
Powered by AloeMoist Complex and Lavender Extract
After first use, brassiness appears visibly reduced and the tone looks cleaner and more even
Who It's For:
Grey, silver, or white hair
Blonde, highlighted, or lightened hair
Anyone managing brassiness between salon visits
Apply to wet hair and massage into a lather.
Leave on for 1 to 3 minutes for toning.
Rinse thoroughly.
Pro Tip: Rotating with another LOMA shampoo helps maintain tone without over-depositing.
KEY INGREDIENTS:
Lavender Extract - Helps the scalp feel comfortable and refreshed with every use, while contributing a gentle, pleasant scent.
Creatine - Helps support hair that feels stronger and more resilient, working alongside the toning step.
Organic Aloe Vera Gel - The base of almost every LOMA formula, rich in vitamins, minerals, and essential amino acids, and hydrates hair without a heavy or greasy residue.